The Muscle Loss Problem on Semaglutide
You're on semaglutide. The scale is moving and your clothes fit better. But you're tired, and your strength seems to be slipping. That's often what happens when a smaller appetite meets too little protein.
Semaglutide (Ozempic, Wegovy) works by slowing how fast your stomach empties and acting on GLP-1 receptors that signal fullness. Hunger drops, and you eat less. That's the point. The problem comes when eating less isn't paired with a plan for what you do eat.
Losing weight and losing fat aren't the same thing. In a calorie deficit, if you aren't getting enough protein, your body can break down muscle along with fat. You can feel it as fatigue and lost strength, even while the scale goes down.
Most people on semaglutide fall into one of two patterns. Some follow standard low-calorie advice written for people who aren't on an appetite-reducing medication. Others try to eat normally and come up short on protein because they just aren't hungry enough to get it in.
Why Standard Low-Calorie Diets Make It Harder
Most diets assume your challenge is eating less. On semaglutide, that part is handled. Your challenge is eating enough of the right things when you're not hungry.
A typical 1200-calorie diet plan was built for people who need help cutting back, and it often doesn't put protein first. When your appetite is already small, a plan like that leaves you well short. We set our daily protein target at about 90 g.
Then there's the practical side. Chicken and broccoli is a reasonable dinner, but on semaglutide you might manage a few bites before you're full. You hit your calorie number without hitting your protein number.
A plan for someone on a GLP-1 medication has to start from that reality: small appetite, high protein needs, and food that's easy to eat in small amounts.

How Our Protocol Is Different
We started from the muscle problem and worked backward. The GLP-1 Protocol is a food-based nutrition system built around protein, fermentable fiber and smart fats.
A day looks like this: a GLP-1 Blueberry Muffin for breakfast, a GLP-1 Chocolate Chip Cookie when a craving hits, a GLP-1 Meal Replacement Bar for lunch, a serving of GLP-1 Vanilla Protein Shake, and a dinner you make yourself. The daily targets are about 90 g of protein and about 30 g of fermentable fiber, within 1,300 to 1,500 calories.
For people on a medication, it helps with protein intake and muscle preservation. It isn't a replacement for a prescription, and decisions about your medication belong with your doctor.
We also think body composition is a better measure than weight. The One Month Health Reset includes a Hume Body Pod body composition scale and weekly body-composition check-ins, so you can see whether you're losing fat or muscle.
How We Approach Protein
We use a simple daily number: about 90 g of protein. You don't need to calculate anything from your body weight.
How you spread it out matters too. If you're only hungry once a day and eat one large meal, it's hard to get enough protein in one sitting. Our plan puts protein in every part of the day, starting with an 18 g muffin at breakfast, and dinner adds 30 to 40 g.
The GLP-1 Vanilla Protein Shake adds 17 g of protein and 3 g of fiber per serving. A shake is often easier to finish than a plate of food when your appetite is small.
Eating Less Means Each Bite Counts
Protein gets most of the attention, but eating less means less of everything, including vitamins and minerals. On semaglutide, small portions have to carry more.

That's why we build every part of the day around real food rather than cutting portions of ordinary meals. Fiber matters here too. If you're used to much less than 30 g a day, introduce it gradually over the first week. Mild gas or bloating early on is normal and fades.
Our food is made in our own certified, dedicated gluten-free kitchen in Georgetown, Texas. It's dairy-free, with no artificial ingredients, colors or preservatives.
If fatigue or hair thinning shows up while you're losing weight, talk with your doctor. Those can be signs that what you're eating isn't keeping up.
Body Composition vs. Weight Alone
We don't promise a number on the scale. We'd rather you measure what you lose than how much.
Two people can lose the same weight and end up in very different places. One loses mostly fat and keeps their muscle. The other loses a good share of muscle, and over months that shows up as lower strength and energy.
A body-composition scale shows the difference. Watching lean mass and fat week to week tells you whether the plan is working the way you want, and it moves your attention off a single number.
Why You Need Both Structure and the Right Food
Knowing you need 90g of protein doesn't mean you'll eat 90g. On a busy day with no appetite, good intentions slip.
Structure takes the guesswork out. Each weekly bundle has 7 Blueberry Muffins, 7 Chocolate Chip Cookies, 7 Meal Replacement Bars and 7 servings of Vanilla Protein Shake. Breakfast, a snack and lunch are handled. You plan a protein-forward dinner, and that's the day.

The food is what makes the structure worth following. Any set of small meals will cut calories. What matters is whether those meals give you enough protein and fiber to hold on to muscle while you eat less.
Structure without the right food is just portion control. Knowing the right food without a structure rarely turns into eating it.
What the Protocol Offers People on Semaglutide
We chose every product with one situation in mind: you're eating less, and you need what you eat to help you keep muscle while you lose fat.
The plan also serves a second group. If you aren't on a medication and want to support your appetite through food, the same protein, fermentable fiber and smart fats support your body's own GLP-1 response.
Both groups get the same food and the same targets. The difference is what you're asking the plan to do.
Getting Started
If you're on semaglutide and haven't had a protein plan, start now. Every week of eating less without enough protein makes it harder to hold on to muscle.
A few rules make the first weeks easier: don't skip breakfast, use the cookie as a craving-killer rather than dessert, hit your protein number even if you skip a meal, and drink 80 or more ounces of water a day. Sleep and light activity add to what the food is doing.
If you want a starting point, try four weeks on the protocol and track your body composition along the way. The scale matters less than how you feel and how much strength you keep.